21/02/2022 News

Ready to sound better and louder than ever

During times like these, that have directly affected our business, at DAS Audio we have risen to the challenge and our actions have spoken volumes about who we are. We are an independent family-owned company, we offer cost-effective products and solutions adapted to the needs of our clients, and we have been able to support our clients financially, extending the warranty of our products from 2 to 5 years and optimizing the quality of the support we offer around the world.

At DAS Audio, we look forward to 2022 with great optimism. We have ahead of us one of the most important and exciting challenges we have ever faced in our 50 years of history.

Our mission as a brand remains intact; to bring the most advanced technological solutions to market. During the past two years, we have focused on R&D investment in new technologies, which has ultimately resulted in the development of new products that will be launched this year, marking a technological transformation for us and shaping the future of our product catalog.

This year´s higher demand and the encouraging audiovisual industry growth forecast makes us believe that the recovery of the industry is fast approaching. For this reason, we have invested in machinery and personnel to maximize our performance in order to maintain the same quality standards, both in product and in technical support.

We have also intensified our expansion plan. We opened a new subsidiary in Germany last year and we have reached new distribution agreements in markets like France, Italy and China.

This inspires and motivate us to continue working to offer our clients our best. For this reason, we have decided to restructure our marketing department.

“In light of these recent changes and new incorporations, we will be able to increase operational performance, transmit our values to different markets and accelerate the growth of some of our business lines”.

Álvaro Fontanals is appointed marketing manager of the company, a post that involves coordinating with other departments and senior management to manage products and develop the company´s strategy worldwide.

Eric Albiñana will be in charge of information systems and inbound marketing. Angela Hervás will be responsible for content creation and brand communication, both internally and externally, and Adolfo Pérez will continue to assist in coordinating the marketing campaigns.

Michael Rodríguez joined the Miami office last year as National Marketing Manager, whose mission is to develop the brand´s positioning and maximize business with our partners in the United States, “this is our main market and Michael is essential to the success of our strategy”.

Lance Liu in the Chinese market and Marilia Macri as resposible of the team led by Leandro Arguello in Brazil are responsible for adapting the company´s strategy in their countries, working hand in hand with distributors and stores to develop brand recognition, facilitate access to new markets and accelerate the company´s growth.